Sergio Lira

Director of Sales

Sergio Lira is responsible for the strategic leadership of the sales departments. His main focus is to accelerate the company’s market expansion, develop new business relationships and strengthen existing relationships,

Sergio is a seasoned professional bringing over 10 years of sales experience and has held key sales and business development management positions.

Sergio graduated from The University of Texas at San Antonio with a degree in Business Administration. He married his soulmate Kimberly and together they have two daughters.

He enjoys running, fishing and making homemade pizzas, pastas and breads.