We are very excited to announce the launch of our new logo and tagline as part of the ongoing growth and evolution of our company. While our name remains the same, we are refreshing our branding to better represent our aggressive new position in the market.
The “O” in the logo has been updated to include a lightning bolt to capture the energy, speed, and forward-looking movement that typifies our approach to the market. The new tagline “Leading by Design” reflects our ascendant leadership position and the focus on design that is driving the creation of industry leading new products. The brand values (Innovative, Relentless and Responsive) describe the core elements that drive every member of our team to push every day to be the #1 residential solar racking company in the Americas.
Innovative – We are constantly innovating to improve our current products and develop new solutions in response to the needs of the market. As a result, our products consistently deliver the most value by reducing both material costs and installation time. Our commitment to innovation is illustrated by the complete overhaul of our product lines over the last 3 years.
Relentless – We are relentlessly pushing to be the best racking company in the market in every possible way. From product development to customer support, and cost reduction to logistics, we are relentless in our pursuit of excellence, and we refuse to rest on our past accomplishments.
Responsive – We are obsessively attentive to the needs and feedback of our distributors and solar installer end customers. We are determined to provide the best support in the market and to channel feedback into continuous improvement in both our products and service.
Our new logo and tagline reflect the dramatic changes and growth that have occurred in our company in the last few years. They are designed to capture the relentless drive to innovate and the obsessive focus on customer support that are leading us in our mission to become the best racking manufacturer in the industry. Our new branding will serve as a constant reminder to our team, customers, and the overall market that SunModo is the racking partner that will help you achieve the most success.
The new logo will be rolled out in the coming weeks. Meanwhile, we invite our business partners to contact us via email at firstname.lastname@example.org to get the new logo guidelines. If you have used the SunModo logo in any of your marketing materials, please assist us in updating them. We appreciate your kind support.